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Having a strategy can be helpful when you are first starting out in your business. Honestly, having a strategy can help at any and all stages of your business. Always evaluating where you are in your health coaching business and what areas need addressing, sets up a good foundation for your success as a health coach. Here are 5 tips for a successful health coaching business!
Building my health coaching business was not easy. The reality is that I wouldn’t be helping you in any way by telling you it is simple or that if you follow some secret sauce strategy that you will be successful in a month.
I put in long hours, did the health courses, offered freebie sessions to get valuable testimonies, and researched constantly.
I’m proud of what I have built and even more proud of the fact that I don’t sell success… Becoming successful in anything you do requires passion and commitment from you and only you. Hiring a coach can be a huge benefit but even the best coaches cannot help you if you don’t do the work.
5 tips for a Successful Health Coaching Business
My desire to build my own successful health coaching business was coupled with years of teaching medical experience in College’s, years of helping others with their struggles, passion to learn and little fear of failure.
I spent years teaching my College students, that we learn more from our mistakes than from our successes. I taught that a bad mark was not a failure. My focus was that failing, albeit disappointing, doesn’t define.
Routinely, I practiced the needed mindset for an entrepreneur on a daily basis by teaching it to others.
When I set out building my own successful health coaching business I knew that I may have to try various strategies, fail several attempts, and be ok with things not working.
5 tip for starting a successful health coaching business:
- Set Up Your Website
- Figure Out The Legal Aspects
- Set Up A Facebook Page and Group
- Set Up Your Programs
- Establish An Online Presence with Content
I will share with you my top 5 tips for starting and building your own health coaching business BUT having the right mindset is what really matters.
Honestly, you will not succeed if you are not ok; not succeeding.
Becoming familiar with disappointment and changing your view will be your BEST strategy in becoming an online entrepreneur.
Tip #1: Set Up Your Health Coaching Website
I recommend that you use WordPress for your website. It is known for SEO optimization, you can do so much more with it and once you become familiar with the platform you won’t want to use anything else.
When I first started out, I will be honest, I tried WordPress and within a couple of days was so overwhelmed that I switched to a simple website builder BUT after an entire year I realized that I needed a lot more functions and WordPress was where I had to go to get them.
Again, I admit, I felt way in over my head but this time I was dedicated and came at it with a better mindset. I rebuilt my entire website from scratch, learned about SEO, marketing and everything in between.
It was good timing because I had enough online presence on Facebook and I was working with enough clients that I could focus my efforts on my site on my downtime. That was when I become obsessed with learning everything about how I could optimize my site to gain the most organic traffic.
Another thing to consider, if you decide to switch over to WordPress after being with another platform, it is a huge pain.
To set your website up, start with your domain and hosting platforms so that you can begin building your own WordPress site.
Where Do I Find a Domain Name?
I recommend that you use Namecheap for your domain. There are other options, however, I find that they are affordable and the customer service is amazing!
Your domain will be your URL, you want to use your business name for this.
Here is mine for example:
Business name is Tammy Seed Health.
Domain name is tammyseedhealth.com
RELATED POST: How to Set Up Your Domain and Hosting
What Hosting Do I Use For My Website?
For hosting, I recommend that you use Siteground. Siteground is affordable, the customer service is great and the set up is super simple. The instructions are all very well laid out and I find their platform easy to use. If not then go with Bluehosting as another option. There are others but I am pretty picky when it comes to choosing where I want my hosting and having a reputable platform is extremely important to me.
Once you have your domain and hosting set up you need to connect the two. This is called pointing, once you do that, you are ready to start building your WordPress site!
It is a lot easier than you think to get your website up and going and once you get used to WordPress, you will find it has so much to offer. I see lots of people commenting on how overwhelming WordPress is but do not let that discourage you. It is by far the best when it comes to building your website and the options that it gives you are endless.
If you are looking for really detailed step by step tutorials, I walk through all of this in my course The Health Coach Creator!
Tip # 2: Legal Aspects for Health Coaches
There are a few legal factors that you need to think about when becoming a health coach. If you are unsure, you want to consult with a lawyer. Depending on where you live you will have different regulations so that is something that you will need clarification on.
Do I Need Insurance As a Health Coach
Yes! You want to make sure that you have consulted with an insurance company and ask all the questions that you have before you start to work with clients.
Do NOT work with anyone before you have insurance set up. If you are working with people online than you most likely need additional coverage for that as well. If you are working with people from a home office, you will likely need additional coverage for that.
Members of CANNP, you will find loads of great information on their website as well as geat rates for coverage.
It is wise to chat with a couple of different companies to check on fees as well as coverage.
What Legal Forms Do I Need On My Health Coaching Website
You also want to make sure that if you are working with people online, you have the proper forms in place on your website.
The three base forms that you want to have on your site are:
- Disclosure Policy
- Disclaimer Policy.
I recommend where you can purchase various forms for your website and talk more in-depth in this article about the legal aspects of working online.
It is always best to speak with a lawyer to make sure that you have everything correctly in place to protect yourself and your business.
Set Up A Facebook Page and Group
Since you are working in the online space the first platform that I suggest you start on is Facebook. Start by building a Business Page. You want to make sure that this looks professional and you can do that without hiring anyone.
Consider starting your Facebook page just the beginning. Part of being successful as a health coach and as an entrepreneur is diversity. Having various areas where you can connect with your audience is important.
I see too many coaches advising clients to stick to only one platform. The thing is that algorithms change, life happens and systems fail.
The same goes for revenue as a health coach. You want to have a few forms of revenue because if you are working solely with one-on-one clients your revenue can drastically change throughout the month.
Make sure to fill out all the areas with detailed information about who you are and what you do when setting up your Facebook page. Make sure it is a business page.
TIP: Clear out anything on your personal page that you wouldn’t want potential viewers seeing. This seems self-explanatory, however, we live in an online world and the first thing that a potential client is going to do is look you up and see what they can find about you to learn more.
The next thing to do is set up a Facebook group. I have a video here that can help you with that. Lately, groups are doing better than pages are and that is why it is recommended to get this going right away.
You can join my Facebook Group to see the layout that I recommend and learn as you go!
Tip: Set up a Google My Business Account. It is easy to set up, just follow the instructions.
Next, start posting on your Facebook page and your Google My Business Account. You want to come up with a schedule.
Something like this for a 7 day week:
- Blog post, share your expertise.
- Personal tidbit post so your audience can get to know you better.
- Motivational or relative post.
- Client success story.
- Open question post, asking a specific question. Take time and give thought out answers to these questions.
- Piece of researched information.
Set Up Your Health Coaching Programs
Knowing what you are offering as a health coach before clients see you online and want to connect with you. You will feel very overwhelmed if you get someone on the phone wanting to know about what you can do for them, only to be unclear yourself how you plan to work with them.
RELATED POST: Choosing a niche
If you don’t know who your ideal client is or what specific niche you want to focus on, then that is the first thing that you need to do.
Actually, I switched my ideal client and niche a total of 4 times… Seriously, sometimes you need to work with who you think is your ideal client only to realize that it not your passion. What I thought I wanted ended up not being at all what worked for me and made me feel excited about waking up in the morning.
Feeling happy with your work as an entrepreneur is critical. As is knowing when you don’t feel that drive when things are failing, that it is ok to change direction.
I recommend Practice Better for your health coaching clients programs and protocols. Practice Better is an amazing platform and the customer service is fantastic!
You can do pretty well everything you need with your clients within Practice Better, including:
- You can add clients
- Customize protocols
- Add supplement regimes
- Link to your Fullscript account
- Chat with clients
- Start a video chat
- Create tasks
I tried a few different platforms before I found Practice Better. Aside from all of the features, it is very affordable! Bonus!
Establish An Online Presence By Writing Content
This requires more than just posting on social media. A big mistake that people make is not giving enough information. Health Coaches don’t want to give away their good stuff in fear they will have nothing left to offer their potential client.
That couldn’t be further from the truth.
This is the online space and people need to see you, know you, like you and trust that you know what you are talking about.
For me, that was my biggest setback. I felt like I was working for free. Posting all the time, writing content, answering the various questions.
I felt bitter in the beginning that I was wasting hours and not making money. What I didn’t realize was that people were watching my videos, reading my posts and after a few months, I had so many people asking me questions and wanting to work with me.
That took time, commitment and dedication. To be honest, the most powerful tool that made a difference for me in my health coaching business was video.
I started doing the odd video here and there and trust me, I felt awkward. In all honesty, I hated doing videos, which was strange because I was used to speaking in front of students on a daily basis. Then, I decided I would do 1 video a week and within 4 weeks I noticed more and more people viewing.
Basically, I went from once a week to some times as much as 3 times a day. That skyrocketed my business.
Tip: If you don’t know what to talk about, ask your audience. They will likely ask a question or comment and from there you can create a great video full of great information that they can learn from.
Start writing content. One technique that I found helpful was to write down my ideal client’s top 10 pain points or questions and answer them. Turn the answers into posts and in no time you will have 10 posts to upload to your new Website.
Consistency is key when it comes to posting. To gain authority with Google, Google needs to see that you are in fact an expert in your field and that your site is updated and added to on a regular basis with content.
Your content should answer the client’s questions and pain points within your niche. Give them a reason to make your site their go-to site!
Running an online business can feel overwhelming and there is no set way that you have to follow. Some tips for a successful health coaching business include:
- Building your website
- Learning what you require legally
- Creating a Facebook Page
- Setting up your programs
- Writing content
I hope these tips were helpful! I’d love for you to leave a comment and to let me know if you found them useful. Do you have a tip that would help others? Fell free to comment and share!