Ultimate Guide To Starting A Health Coaching Business in 2020

Ultimate Guide To Starting A Health Coaching Business in 2020

There are a few things that you need to have in place once you are officially a health coach.  Many of these steps you can start while in school or taking your courses!  I put together an ultimate guide to starting a health coaching business in 2020, showing you how to start a health coaching business.  I am sharing what I learnt along the way and I hope you will find it helpful.

In this Ultimate Guide To Starting A Health Coaching Business in 2020 you will find information on the following:

  • Your Why
  • Legal Aspects
  • Strategize
  • Equipment
  • Be seen – online presence
  • Marketing Strategy
  • Mindset


Not a health coach yet but wondering how you can become one?  Check out this article that covers more.

RELATED ARTICLE:  How To Become A Health Coach


how to start a health coaching business written on laptop

Know WHY you want to be a health coach!

Staying current is something that can feel will never actually be achievable because new discoveries are made daily and one can simply never know everything.  I remember feeling this way many times but once I sat down and really figured out WHY I wanted to be a health coach, I started to feel more joy in my business.

I highly suggest that you look at your own balance weekly.  Your own homework… Write down your ideal client. This is a good recount for you to make sure that your desires as you build your business stay in alignment and that you are still in tune with your passion and strengths.

Most of the time it is something that you have personally gone through or someone close to you has gone though that has put you on this journey and that can be your WHY.  This matters for when things seem too hard and you feel like you want to quit.


What forms do you need to make your website legal

Every business has a legal aspect. The on-line space is no different.  You need to be aware of what you need on your website to make it legal.

How do you know what your need to make your website legal?

Disclosure: I am NOT an attorney. Always seek legal guidance if you are unclear or uncertain of any area regarding your business.  This post will provide information only and is not legal advice.

The three pages that you want to make sure are on every page of your website are a disclosure policy, terms and conditions and privacy policy.  You can purchase templates that allow you to customize them to your specific needs.



Set aside time to evaluate and re-evaluate how you are working; do this every single week.  Keep focus on your ideal client and how you can best serve them.  Only work with a select number of clients at a time and focus 100% on them and their healing and holding space for them.


ipad and coffee


At first it may seem hard to get clients but once you do, it can feel overwhelming unless you have a strategy in place.  If you take on too many clients,  you loose research time and sacrifice your abilities.  It is so tempting to take on every client that reaches out, it is so tempting to take on too many/too much.

The desire to help can run high, the desire to make more financially is obvious and yet if you do this, if you loose sight of what your limits and boundaries are or your true vision and passion than you sacrifice yourself.  When that happens, all of that temptation means nothing because you will not help anyone and you will suffer as well.


What makes you unique?

Write out your journey and the reason why your want to help others.  Share your story, that tells people that you really do understand.  Don’t be afraid to feel confident in your area of expertise.  That is why you narrow down who you want to work with and what you want to help them with; known as your niche.


What is your offer?

Put into words exactly what you have to offer.  Not just your package but how you will deliver it and why it will help them.  There are a lot of programs available so why should someone buy from you versus the other hundreds of people in the same industry.  What about you makes someone feel comfortable sharing their health story with you?

Draw up a rough idea of what you would like to offer as packages?  Do you offer a 90 day challenge, a 3 month intense series, do you do live video with your clients.

Make sure that your clients know exactly what you do, what you offer, how they will work with you and why they should work with you.


How much do you charge?

This is a tricky one but truthfully we make more it difficult on ourselves then needed.  Your fee doesn’t matter as much as what you are giving the person.  If you can figure out the one supplement or 6 foods they need to help them, they would likely pay anything…  I don’t believe in ripping people off but you have to account for your time and energy as much as what the problem is you are helping them with.

I suggest starting with a slightly lower fee until you have a few testimonies.  Then with each growth period that you have you can increase your fee as you feel fair.


Equipment that you will need to build an online business

The basic piece of equipment that you will need is a laptop.  The rest you can purchase later.

  • Laptop or Computer
  • Quality microphone
  • Quality camera
  • Quality head phones
  • Professional photos
  • USB stick
  • Back up function


laptop with plant beside it

Best platforms for building a health coaching business

Practice Better is an online platform that gives you everything you need to create customized forms, meal plans, supplement suggestions, lifestyle recommendations.  I have tried a few platforms and this one is by far my favorite.  It is also HIPPA compliant which for me was a really big deal.

Fullscript is a great supplement dispensary that you can use and it sinks with Practice Better so that you can have the most of both and create great protocols for your clients.


Get Seen — Online Presence

WordPress Site

I recommend that you set up a WordPress site.  I personally tried others in the beginning only to be led back to WordPress.  It may seem overwhelming in the beginning but after you get the hang of it, it really is easy.  You don’t need to hire someone to set this up for you.  I have a course that walks you through the steps here.


Once you have your website established you can register with HARO, help a reporter out.  Once you apply, you will receive a couple e-mails a day.  You can send in your best answer to a suitable query and if they use your answer, they will link your website which can help get you back links for your website.

Blog Posting

Blog posting is a great way to build like/know/trust with your audience.  Provide as much helpful information as you can, this leads to a following and potential clients that can’t wait to work with you.  Make sure that you write about relevant information, don’t have a post about puppies if your niche is women’s hormones.  You also want to make sure that you optimize each post as this will help Google find it and put it in front of your audience.  I walk you through SEO in Health Coach Creator.

Guest Blog Posting

Guest posting can help you get in front of a larger audience as well as build back links.  Blog posting can be intimidating but after you do one or two it will become more comfortable.  Search for fellow coaches and reach out to them to see if they would be interested in having a guest post on their site and what topic that you feel you can provide a great post on.  Avoid trading guest posts as Google is smart and will know; you will not get back links for doing this.

Social Platforms

Working on line is an amazing opportunity to in front of a large audience but you need to have a presence on these platforms for them to see you.  I suggest that you focus on one platform at first until you are consistent posting on it a couple times a day.  The biggest thing is consistency, if you post once a week then make sure you post once a week.  If you post 3 times a day, then post 3 times a day.

Depending on your niche you may find one platform more beneficial.  Where is your audience?  If you focus on recipes for weight loss, specifically Keto or GAPS, then you may choose Pinterest.  If you are zoning in on men’s health, you may look at Facebook or Instagram.



You can have the best offer, the best course or the best service BUT if no one sees it; it won’t sell.  If you don’t sell to anyone then you make no money and then you have an expensive hobby…

To avoid that, we look at marketing to get as much eyes on your website as possible.  A great way to do that is through list building, public speaking and library or school visits.


Many talk about the all important list.  It truly does matter and the reason is because if anything ever happens to social platforms you won’t be out of business.  The idea is to have people on your list that truly want to be and will at some point hopefully become a client.

Provide quality content to your list only.  Many talk about over sharing of themselves as a sales tactic but I am strongly against this.  Like/know and trust has always been important but I personally do not need to know what someone did on the weekend or a picture of their cat in order to purchase a quality course or product.

You also do not want to spam your list.  They do not need an e-mail from you daily nor do they want to only hear from you when you are trying to sell something.  Provide content that will help them and then you can introduce them to a new product/service that you may have.

Public Speaking

If you are comfortable than this can be an incredible way to grow your business.  You can pass out a form for those that want on your monthly newsletter can sign up.  They may love what you had to share and connect with you at a later date or sign up to be a client in one of your programs on the spot.

School/Library Talks

Schools and library’s are amazing ways to reach school age children if your niche is children.  You can provide education of healthy foods and recipes.  You can also send home a flyer with your contact information for parents to set up a session with you if they feel beneficial.


This step should be mentioned before and after every single step because without it nothing matters.  As a health coach your desire is or should be to help others and to do that involves a great deal of energy.  When you release this kind of energy on a daily basis it can and likely will at some point make you feel like stopping.

Keeping on top of your mindset is crucial in any job but especially as a health coach.  You will hear many stories and journey’s and with that the pain and suffering that accompanied.


RELATED ARTICLE:  Mindset — tools that can help!

Already have a couple clients?

Let go of any clients that you feel are not a good fit, maybe they aren’t following the protocol and yet “say/think/want” to get better but will not look at their blocks, maybe they aren’t making their payments, maybe they simply are not ready or doing any of the homework or perhaps they are not truly a good fit and you can point them in a better direction for them.

I used to truly dread this reflection. I felt fear, was I failing them, was I not enough, did I do something wrong…. I had to do a lot of mindset work to learn that some women would say they believed and felt that my work/protocol was what they truly needed and yet they deeply inwardly just wanted a quick fix and thought maybe I had it. I had to learn that it was ok to say no, that it was ok to fire a client when they weren’t doing the work or paying for their protocol. I learnt that every time I let go, I attracted and left space for the right client.


  • Narrow down your niche and ideal client
  • Have forms in place to protect your website
  • Have a strategy
  • Establish an on line presence
  • Marketing
  • Mindset


I would be interested in hearing how your business is going.  Feel free to drop me a comment and share how things are going!

How To Become An Online Health Coach

The first thing that you need to be an online health coach is passion!  Really, to be an entrepreneur you need passion and to be an online entrepreneur you need to be passionate and determination.

It is not easy to build something from scratch.  The saying “if it was easy, everyone would be doing it” comes to mind…

You need to want it.  The idea of working from home, basking in the sun while you sip margarita’s while laying pool side is just a technique that business coaches do to lure you into the idea that being an entrepreneur is this glorious vision that anyone can achieve.


computer screen with ideal client & niche written on it


I mean don’t get me wrong, I day dreamt about the idea and fell victim to it many times while listening to podcasts filling my mind with the concept that if I just believe or manifest; it will come.  Reminds me of the movie “build it and they will come” except they don’t mention the having to build the flipping thing before “they” come and that it will take blood, sweat and tears…. lol


RELATED POST:  Feeling anxious about starting a new business –  Check out this article on MINDSET




  • Someone who is passionate, we covered that.
  • Someone that is ok failing or maybe it is not ok failing….  You WILL fail and you have to believe enough in yourself that you can get up and try again and again until you discover what works for you.
  • Someone who is ok not having consistent money.  This is fairly standard for any entrepreneur, especially in the beginning.
  • Someone who enjoys being on a computer.  You may be able to hire out many tasks but there are still things that you need to do and they revolve around a computer.  It is an online business we are talking about after all…
  • Someone who enjoys to teach.  That is really what health coaches do.  Teach others various skills, techniques, strategies etc
  • Someone who is organized,  You cannot mess around with paperwork and you will have paperwork to do (even if on line) you have to be diligent in getting it done and having it organized.  People are sharing personal facts about themselves and those need to be handled accordingly.
  • Someone who enjoys working with other people.  Many people do not like working with others daily and so you want to look at that when starting out and act accordingly.  Maybe you don’t run group programs for example.


hands typing at laptop and flower and glasses beside




The number one reason to become a health coach is to help others.  That makes sense but there are other reasons as well.  We get lost in the help others to the point that we can loose ourselves.  I remember the first time I had someone write to me saying “how dare I charge people for health and say that I want to help people.

I was crushed…  honestly, I was devastated and thought about it for a long time.  I thought I should quite, that they were right.  I was so emotionally torn about it and it took me far too long to remember that I have bills to pay too.

To that point, a reason to become a health coach should be money.  In my opinion, it is not a bad thing to make or to want to make money and we spend an awful lot of time worried we don’t have enough or feeling bad for charging it.

You need to eat, pay your mortgage, kids activities, bills and so much more so it is ok to put that guilt away.


hands on laptop and sign up forms on screen

Another reason to become a health coach would be that you are truly interested in health.  That seems redundant however, loads of people work as hippo crates.  I am not talking about you having health issues or working on getting fit.  I am talking about running 5 day food challenges while you chow down pizza every night while off line.  People will see through it.

One other reason that I feel some do really well as health coaches is personal experience.  They have either gone through a health challenge or had a loved one go through a difficult health challenge.




You have a few options.  You need to obtain the proper level of Nutritional knowledge.  Seeing as now a days there are many different diets, health concerns and weight struggles you want to be extremely well versed in all of the areas of health.

You also need to learn how to teach seeing as that is what coaches do.

Having been a College Health Instructor for a decade myself, when I did do mu Nutritional schooling I found it hard to find a school that could teach me something that I didn’t already know.  I am trying to boast, that was simple the issue that I had when researching.


RELATED POST:  Not sleeping?  Read THIS –  To work with others you need to take care of yourself!


I recommend that you reach out to others and see how they felt about the curriculum.  If you look at Facebook groups you can find Health Coach groups and jump in and ask around to get input.

The school that I went with is Nutraphoria and I can honestly say that I loved it!

Coming from someone who already knew an awful lot in this field coupled with being in charge of creating curriculum that is a big deal for me to say.

I still visit there site to see what they have up and coming as far as courses.

They have a blog post dedicated to what to look for in an online school and I think they hit some nails on the head.




For me flexibility was key.  I was teaching full time, had 2 kids, husband that still wanted to be able to go out from time to time and a house to manage.

The second factor was the curriculum and did the courses in fact cover the vast information that I was wanting and at the level that I was seeking.  A sales page can be awfully deceiving so I recommend that you call the school up and have a long chat making sure to ask your specific questions.

Is the program accredited, this will mean that they have to maintain and reach certain guidelines governed by an overriding body.

Next, I look at the cost and truthfully although this is important, it should be your deciding factor.  Rather, you want to look at the value that the course gives you.  The more you learn, the more that you know and the more that you make in the long run.  The school will pay itself off eventually.




I cover all of this in detail in my course. 

You need to narrow down your niche and ideal client first before you can get anywhere online.  If you don’t know who you are speaking to, how can they find you?

Setting up a domain, host and then creating your WordPress site are the next steps in getting up and going.  You want your site up as soon as you can to build your domain authority.  That is really a thing, I had no idea until a couple years in business that I had not set my site up to even rank with Google and so no one was even finding it in a search….  ouch…




I cover domain/host and even how to set up your own site in my course, The Health Coach Creator as well.  I think it is so important to know your own business and so I think building it yourself is critical.  Do not let anyone tell you that you can’t…  It is not hard, it takes steps and a couple days and that is it…  I walk you through the whole thing HERE.

It can feel so overwhelming in the beginning…  Honesty, it can feel overwhelming in the middle too and that is ok.  It is also ok to ask for help, fire out or take a course to help guide you and save you some time.  There is no absolute way to work in this business and don’t be fooled by guru syndrome.  Just because it works for someone else doesn’t mean it will work for you and there is trial and error that will happen.

You got this!

I would love to hear from you and where you are at.  Feel free to leave a comment and I will definitely get back to you!