Having a strategy can be helpful when you are first starting out in your business. Honestly, having a strategy can help at any and all stages of your business. Always evaluating where you are in your health coaching business and what areas need addressing, sets up a good foundation for your success as a health coach. Here are 5 tips for a successful health coaching business!
Building my health coaching business was not easy. The reality is that I wouldn’t be helping you in any way by telling you it is simple or that if you follow some secret sauce strategy that you will be successful in a month.
I put in long hours, did the health courses, offered freebie sessions to get valuable testimonies, and researched constantly.
I’m proud of what I have built and even more proud of the fact that I don’t sell success… Becoming successful in anything you do requires passion and commitment from you and only you. Hiring a coach can be a huge benefit but even the best coaches cannot help you if you don’t do the work.
5 tips for a Successful Health Coaching Business
My desire to build my own successful health coaching business was coupled with years of teaching medical experience in College’s, years of helping others with their struggles, passion to learn and little fear of failure.
I spent years teaching my College students, that we learn more from our mistakes than from our successes. I taught that a bad mark was not a failure. My focus was that failing, albeit disappointing, doesn’t define.
Routinely, I practiced the needed mindset for an entrepreneur on a daily basis by teaching it to others.
When I set out building my own successful health coaching business I knew that I may have to try various strategies, fail several attempts, and be ok with things not working.
5 tip for starting a successful health coaching business:
Set Up Your Website
Figure Out The Legal Aspects
Set Up A Facebook Page and Group
Set Up Your Programs
Establish An Online Presence with Content
I will share with you my top 5 tips for starting and building your own health coaching business BUThaving the right mindset is what really matters.
Honestly, you will not succeed if you are not ok; not succeeding.
Becoming familiar with disappointment and changing your view will be your BEST strategy in becoming an online entrepreneur.
Tip #1: Set Up Your Health Coaching Website
I recommend that you use WordPress for your website. It is known for SEO optimization, you can do so much more with it and once you become familiar with the platform you won’t want to use anything else.
When I first started out, I will be honest, I tried WordPress and within a couple of days was so overwhelmed that I switched to a simple website builder BUT after an entire year I realized that I needed a lot more functions and WordPress was where I had to go to get them.
Again, I admit, I felt way in over my head but this time I was dedicated and came at it with a better mindset. I rebuilt my entire website from scratch, learned about SEO, marketing and everything in between.
It was good timing because I had enough online presence on Facebook and I was working with enough clients that I could focus my efforts on my site on my downtime. That was when I become obsessed with learning everything about how I could optimize my site to gain the most organic traffic.
Another thing to consider, if you decide to switch over to WordPress after being with another platform, it is a huge pain.
To set your website up, start with your domain and hosting platforms so that you can begin building your own WordPress site.
Where Do I Find a Domain Name?
I recommend that you use Namecheapfor your domain. There are other options, however, I find that they are affordable and the customer service is amazing!
Your domain will be your URL, you want to use your business name for this.
For hosting, I recommend that you use Siteground.Siteground is affordable, the customer service is great and the set up is super simple. The instructions are all very well laid out and I find their platform easy to use. If not then go with Bluehosting as another option. There are others but I am pretty picky when it comes to choosing where I want my hosting and having a reputable platform is extremely important to me.
Once you have your domain and hosting set up you need to connect the two. This is called pointing, once you do that, you are ready to start building your WordPress site!
It is a lot easier than you think to get your website up and going and once you get used to WordPress, you will find it has so much to offer. I see lots of people commenting on how overwhelming WordPress is but do not let that discourage you. It is by far the best when it comes to building your website and the options that it gives you are endless.
If you are looking for really detailed step by step tutorials, I walk through all of this in my course The Health Coach Creator!
Tip # 2: Legal Aspects for Health Coaches
There are a few legal factors that you need to think about when becoming a health coach. If you are unsure, you want to consult with a lawyer. Depending on where you live you will have different regulations so that is something that you will need clarification on.
Do I Need Insurance As a Health Coach
Yes! You want to make sure that you have consulted with an insurance company and ask all the questions that you have before you start to work with clients.
Do NOT work with anyone before you have insurance set up. If you are working with people online than you most likely need additional coverage for that as well. If you are working with people from a home office, you will likely need additional coverage for that.
Members of CANNP, you will find loads of great information on their website as well as geat rates for coverage.
It is wise to chat with a couple of different companies to check on fees as well as coverage.
What Legal Forms Do I Need On My Health Coaching Website
You also want to make sure that if you are working with people online, you have the proper forms in place on your website.
The three base forms that you want to have on your site are:
It is always best to speak with a lawyer to make sure that you have everything correctly in place to protect yourself and your business.
Set Up A Facebook Page and Group
Since you are working in the online space the first platform that I suggest you start on is Facebook. Start by building a Business Page. You want to make sure that this looks professional and you can do that without hiring anyone.
Consider starting your Facebook page just the beginning. Part of being successful as a health coach and as an entrepreneur is diversity. Having various areas where you can connect with your audience is important.
I see too many coaches advising clients to stick to only one platform. The thing is that algorithms change, life happens and systems fail.
The same goes for revenue as a health coach. You want to have a few forms of revenue because if you are working solely with one-on-one clients your revenue can drastically change throughout the month.
Make sure to fill out all the areas with detailed information about who you are and what you do when setting up your Facebook page. Make sure it is a business page.
TIP: Clear out anything on your personal page that you wouldn’t want potential viewers seeing. This seems self-explanatory, however, we live in an online world and the first thing that a potential client is going to do is look you up and see what they can find about you to learn more.
The next thing to do is set up a Facebook group. I have a video here that can help you with that. Lately, groups are doing better than pages are and that is why it is recommended to get this going right away.
You can join my Facebook Group to see the layout that I recommend and learn as you go!
Next, start posting on your Facebook page and your Google My Business Account. You want to come up with a schedule.
Something like this for a 7 day week:
Blog post, share your expertise.
Personal tidbit post so your audience can get to know you better.
Motivational or relative post.
Client success story.
Open question post, asking a specific question. Take time and give thought out answers to these questions.
Piece of researched information.
Set Up Your Health Coaching Programs
Knowing what you are offering as a health coach before clients see you online and want to connect with you. You will feel very overwhelmed if you get someone on the phone wanting to know about what you can do for them, only to be unclear yourself how you plan to work with them.
If you don’t know who your ideal client is or what specific niche you want to focus on, then that is the first thing that you need to do.
Actually, I switched my ideal client and niche a total of 4 times… Seriously, sometimes you need to work with who you thinkis your ideal client only to realize that it not your passion. What I thought I wanted ended up not being at all what worked for me and made me feel excited about waking up in the morning.
Feeling happy with your work as an entrepreneur is critical. As is knowing when you don’t feel that drive when things are failing, that it is ok to change direction.
I recommend Practice Betterfor your health coaching clients programs and protocols. Practice Better is an amazing platform and the customer service is fantastic!
You can do pretty well everything you need with your clients within Practice Better, including:
I tried a few different platforms before I found Practice Better. Aside from all of the features, it is very affordable! Bonus!
Establish An Online Presence By Writing Content
This requires more than just posting on social media. A big mistake that people make is not giving enough information. Health Coaches don’t want to give away their good stuff in fear they will have nothing left to offer their potential client.
That couldn’t be further from the truth.
This is the online space and people need to see you, know you, like you and trust that you know what you are talking about.
For me, that was my biggest setback. I felt like I was working for free. Posting all the time, writing content, answering the various questions.
I felt bitter in the beginning that I was wasting hours and not making money. What I didn’t realize was that people were watching my videos, reading my posts and after a few months, I had so many people asking me questions and wanting to work with me.
That took time, commitment and dedication. To be honest, the most powerful tool that made a difference for me in my health coaching business was video.
I started doing the odd video here and there and trust me, I felt awkward. In all honesty, I hated doing videos, which was strange because I was used to speaking in front of students on a daily basis. Then, I decided I would do 1 video a week and within 4 weeks I noticed more and more people viewing.
Basically, I went from once a week to some times as much as 3 times a day. That skyrocketed my business.
Tip: If you don’t know what to talk about, ask your audience. They will likely ask a question or comment and from there you can create a great video full of great information that they can learn from.
Start writing content. One technique that I found helpful was to write down my ideal client’s top 10 pain points or questions and answer them. Turn the answers into posts and in no time you will have 10 posts to upload to your new Website.
Consistency is key when it comes to posting. To gain authority with Google, Google needs to see that you are in fact an expert in your field and that your site is updated and added to on a regular basis with content.
Your content should answer the client’s questions and pain points within your niche. Give them a reason to make your site their go-to site!
Running an online business can feel overwhelming and there is no set way that you have to follow. Some tips for a successful health coaching business include:
Building your website
Learning what you require legally
Creating a Facebook Page
Setting up your programs
I hope these tips were helpful! I’d love for you to leave a comment and to let me know if you found them useful. Do you have a tip that would help others? Fell free to comment and share!
Every start up goes through a growing period and mine was no different. I researched, followed gurus, listened to podcasts and everything that I was supposed to be doing I was doing… I made many mistakes but here are 3 mistakes to avoid when starting an online business.
1st Mistake To Avoid When Starting An Online Business
Don’t follow everyone else’s business plan. In the beginning, I was following everyone’s advice. In so many groups that my head was spinning. I was asking all the questions to all different people that I thought were successful and implementing all of their suggestions.
I learnt that every business model is successful for different reasons and they all follow a slightly different strategy.
The thing that I learnt was failing because I had no business strategy of my own. I had no consistency in my own business because I was so busy following bits and pieces of other people’s advice. Nothing was wrong with what I was doing, but because non of it was consistent, I was getting no where.
Something that I found useful was to write down all the different strategies that I was learning along the way and then creating a plan that I could follow.
In the beginning, I recommend that you keep your job if you have one. That was one thing that I did right. You spend a ton of hours building your business in the beginning while not making any money, so it is important that you have your finances in place.
I hate to see when coaches or guru’s suggest that if you want it enough or manifest it, it will come… While that sounds lovely, it is often the reason why so many fail.
The thing to realize is that building an online business takes time. It is not like going to a job and getting paid for those specific hours. Some do build up their business faster than others but I feel that for most it takes time. Building and starting a business also comes with lots of ups and downs and that is something to consider as well. Are you ok knowing that finances are not consistent in the beginning and tend to ebb and flow.
The benefits out way the cons in my opinion BUT it certainly is not for everyone.
2nd Mistake To Avoid When Starting An Online Business
Not narrowing down your ideal client and niche.In the beginning I wanted to work with everyone. I was so driven and passionate that I truly thought that I could be successful with this.
My bubble was burst quickly. I spent far too much time researching, customizing and figuring out how to make regimes for clients and I was also trying to figure our how to market what I was doing.
You need to be visible on line so that you can gain consistent clients and that requires a clear message. I had no clear message because I was trying to work in too many areas at the same time. No one was seeing me as an expert in anything.
Your pitch becomes the essence of your business. It represents you! Truthfully, I couldn’t create a solid “pitch” for my business in the beginning. By pitch, I mean who you work with and what you help them with.
When it came to writing my pitch on paper or on my site for that matter, I had these incredibly long and complicated paragraphs trying to explain what I do.
Clarity was indeed missing and that is not good in the online space. No one is sitting at Google search bar ready to type a long winded paragraph.
Plus, Google didn’t see me as an expert in anything in particular. I had countless posts on my blog but non of them had a greater connection. They were well written and informative but they didn’t target an audience and that is important to rank.
Figuring out who is on the other side of the laptop and what they are typing in the search bar makes a massive difference. I also saw a big difference in who I was working with. I was also more excited to work everyday because I knew exactly who I was aiming to speak to when I wrote my posts.
3rd Mistake To Avoid When Starting An Online Business
All Research And Little Action. When it came to marketing my business I was so consumed with research and figuring what everyone else was doing that I wasn’t taking any action. I spent countless hours reading and bouncing from one thing to the next.
I finally realized that I needed to implement the strategies. Create a list of the actionable steps that you will take to move your business forward. Here is what mine looked like in the beginning:
Get your website up and going
Post a new blog post once a week
Answer all comments on your posts (delete all spam)
Choose 2-3 fonts that you will consistently use
Create templates that can be re purposed
Chose the platforms that you will post to and how often you will post
Create a schedule
Do one thing every single day to continue moving your business forward. Dedicate a period on time for research, an hour a day or one day a week. I started to listen to SEO podcasts and motivational podcasts while I was working out a the gym. This was awesome, I would fit in my work out, not feel guilty about not working and was learning so much!
This can seem overwhelming but it is not that bad once you give yourself 2-4 weeks to get to know the WordPress platform. To get your domain and hosting set up and even learn about WordPress, you can follow my step-step instruction at The Health Coach Creator Course.
Once your site is up and running, start posting right away. Publish your site as soon as you have one post written. It takes Google a long time to recognize you so publish right away to build your domain authority. Aim to write one new post a week. Some people write 2 posts a week and honestly, I think the more important thing is quality over quantity and consistency.
No matter where you are at in your business, you will always find there is trial and error. One of the best pieces of advice that I can give you is to become ok with failing.
See it as winning or learning, rather than failing. With business, you must be willing to ride out the ebbs and flows and knowing that many business’s take 2-5 years to see real development.
Write out a list of what task you feel will develop your specific business that most and then focus on implementing at least one of those things every single day.
Listen to podcasts or Youtube video on how you can add new ideas or build on what you are doing while you are driving or cooking dinner. Keep your learning light and enjoyable!
Your turn! What advice can you give to someone on something that you feel could be avoided?
Are you in school on your way to becoming a health coach?
Have you been in the health coaching field for a long time
Have you been thinking about slowing down as a health coach?
This read is for you if you relate to any of the above.
Becoming a health coach involves a great deal of emotional commitment. I didn’t realize just how much until I had taken on too many clients at a time. I knew that I wanted to work with difficult cases in the sense that the client had tried many things to get well already but I didn’t know in the beginning exactly what my programs would look like or what I would be offering.
As I started working with clients, my passion grew. I wanted to give them more and more guidance and support. With that came my own exhaustion BUT that is for another post.
What I realized is that I needed additional streams of income to financially be where I wanted. Even when I was fully booked and charging a high level for my services, I wanted to be financially secure.
Meaning, when I didn’t have a booked schedule that I still had money coming in.
There are many guru’s that will tell you to learn one platform only. That absolutely works and I say, do what works for you BUT not every strategy works for everyone or every business model.
To be honest, this is what I did after listening to various podcasts and countless reading posts but it wasn’t until I started being present on various platforms that I saw a real difference in my business growth.
Again, not all strategies work for everyone or every business. Often we spend way more time researching what we should be doing to be successful rather than actually doing the work needed to be successful.
Money Making Options:
One on One sessions
Amazon links on your content/posts
One one One sessions
This is my favorite way to work with clients and make money. Working as a coach you get the opportunity to make your own hours. Even if you are still working a 9-5 type job, you can decide how much/often you work.
Working one on one is where I felt the most reward. Depending on how you decide to set up your programs, you get the opportunity to really get to know someone and watch their transformation.
You set goals with them, strategize and guide them on their journey. It can be an emotional journey and that is always my favorite part of working with clients. Being able to say, I get it. I have been there or I know exactly what you mean right when someone really needs to hear it is such a blessing.
Group programs are fun! They have an ease to them in my opinion. The key is the clients that sign up. They have to be willing to do the work and not just like the sound of the work. That goes for everything that you offer though.
I tried out several online health platforms and switched everything over to Practice Better. It is easy to use, intuitive, has invoicing, templates and is HIPPA certified. It has many more features and everything that I need to run a fluid health coaching business. I also like that I can integrate Full Scriptwith it and create customized supplement regimes for my clients.
Memberships are great for once you are more established. I ran my first membership after about one year in business. I had enough of a following that it was an easy option to put into place.
You want a following or have enough finances to run Ads if you don’t have a following because the whole concept of a membership to have members participate.
You can run all sorts of memberships:
6 day detox
3 month lifestyle challenge
Health and a positive mindset
Specific to your niche such as Women’s health or balancing the gut
The best part of having a membership is that you have monthly income coming in. I set up my membership in Kartrabut you can use Practice Better for that as well. I recommend that you have both Kartra and Practice Better but I will get into that more in another post.
I taught medical for a decade at College level so the opportunity to teach again was exciting for me. Content creation was my specialty so I was in my zone when it came to creating courses.
Creating a course is only half on the challenge when it comes to courses. Marketing is the other half. If no one is looking at your course, it doesn’t matter how fantastic the content in the course is…
Again, having a following here is helpful but not necessary. There are many platforms that you can use to create a course, I tried a few but my favorite and the one that I currently use is called Kartra. The fact that I can do so many different things in Kartra is what made me decide to cancel several other platforms so I could do everything on this one.
You can also set up an affiliate section with Kartra if you use it and that will allow others to recommend and market your course. Typically, you offer a 30% commission for the sale. It can seem like a huge loss in the beginning but think about the money heading to your account that you did nothing to market.
This is where posting and SEO come in big time. In order to get ads that actually are worth having, as in pay well, you need to have so many page views monthly.
Depending on the ad company, it varies but the ones that pay more expect more eyes on their ads which make sense.
As a general rule, you want to wait until you have enough monthly page views before applying.
Remember that ads can be an eye sore and many people may not stay on your site if it is full of ads. Especially if the ads have no relation to your site topic…
If you have a following and return visitors to your site then they will often look past the ads since they know that your information is really good!
I love Amazon but again you need a following in my opinion before applying. The reason is that you have to have 3 sales from your links within a certain period of time and if you are just starting and not getting eyes on your site then no one is clicking on links to order anything.
That said, you can re apply if they remove your account. Amazon also has something called one-link where you can link more than one account. That means if you know that your readers are mostly US, you can have a Canadian and a US account so that when the reader clicks on the Amazon link, it will automatically take them to the US Amazon site.
I also like how easy Amazon is to use and the rules are well laid out for you to follow. They do have certain criteria that you must follow but it is easy to implement.
I know many bloggers that have replaced their monthly income through only Amazon. I have not got there yet but that is another goal as it is great passive income.
A few bloggers I have chatted with have mention a huge decline in income once they started doing really well as Amazon lowered their rates. Again, why I suggest using multiple platforms and having various income streams.
If one of the platforms changes algorithm or shuts down for whatever reason, you won’t be scrambling to pay your mortgage…
There are multiple ways that you can earn an income as a health coach. It does take some time to get enough content on your site and to get recognized by Google as an expert. Once that happens, more readers will see your site and you will have revenue coming in automatically through your multiple streams. That way, if you love one on one work, you can do that while still making money.
If you are not only based online than you have additional sources of gaining income as well. You can head to local libraries or schools and provide educational talks. You can be a guest at conferences. Work one on one in an office or from your home (make sure that you have proper insurance, read this post to learn more about the legal aspects of being an on-line health coach).
You can set up workshops where you are also an affiliate for products that you earn a commission from. Remember that you should always have something to offer in exchange for e-mail information. That way you grow your e-mail list full of potential clients that what to learn from you. You can grab my FREE e-mail templates HERE
Your turn! I would love to hear from you, what you are doing to grow your business? What areas are you focusing on that are working for you? Leave me a comment!
It feels amazing to finally pass all those courses and ready to get working with clients! Only… you realize that you have all this new knowledge and determination and so much to still figure out… hopefully these simple steps to choosing a niche will help you work through some of the overwhelm.
One question that every health coach has in the beginning and sometimes more often then they would like to admit is; do you need a niche?
The short answer is YES, you absolutely need to have a niche. Lets explore this a bit further and hopefully help you gain some clarity!
What Is A Niche and simple steps to choosing a niche?
Essentially, a niche is your area of expertise that you specialize in. Think about your potential client. When they sit at the computer to research what exactly they are looking for and/or struggling with; what are they typing in the Google search bar?
To figure this out you need to know who your ideal client is…
Who Is Your Ideal Client?
You will hear the term ideal client tossed around a lot in the online world and that is because it matters.
Your ideal client is the exact person that you hope to work with and help. That can look very different for every health coach and there is no right or wrong. The key is to know your ideal client and then you can use these simple steps to choosing a niche to help you refine your work further. Some questions to ask yourself when trying to figure this out:
Women, men or children
Symptoms and struggles
Lets look a little but at each point listed above.
This is a critical step in my opinion. You cannot help everyone and there is a huge difference in what you may recommend for a 60 year old man versus a 12 year old girl. This matters in the online space in particular because Google will see you as an expert and show your website to more people if you appear to know a lot in one area.
If you are posting to every person and issue, Google will not likely see you as an expert in anything and therefor not put your website on the 1st page.
What I mean by show your site on page one of Google search is that when a person types in a certain topic/issue/place online in the Google search bar. Google then shows pages and on each page is what they refer to as SERP. Statistically, most people don’t scroll past page one of what Google shows as the results to there search and so the idea is to get onto page 1.
In the perfect world, you would do this organically and that means that you pay nothing to get on page 1. To do that, you need to be familiar with SEO.
SEO means that you have a good idea of how Google search engine works and have optimized your website, pages and posts to give you the absolutes best chance.
Let’s get back to the list of ideals that make up your ideal client.
Your recommendations can vary greatly based on the age of your client. If you work mostly with women post par tum, you will likely not be an expert in autism in children for example. Again, think about what you are posting on your website and how people that read your site will view your expertise.
How they view you is also how Google likely does. If you are writing about everything and anything, then you likely are not showing up in the search results for anything. Google is smart and the goal is to show the best content to the person searching for information or answers.
If they don’t think that is you and your website; well, nobody is going to see that you even exist…
This one I feel is more specific to you and what you aim to provide and level of skill set/knowledge your potential client has.
What I mean by experience is how much your ideal client has already gone through as far as seeking answers. Who have they already worked with, what have they already done, what lifestyle changes have they already made?
You may be very new and lack the knowledge to help someone that has already been through a lot and done a pile of research over the years. If you are more advanced and confident in your skills, they you may dive deep into autism or Lyme for example and how you can potentially offer guidance.
Symptoms and Struggles
This is important. Know what you know. Meaning, do not try and be the expert of all things, people can see through that and they will not want to work with you.
You cannot know everything nor can you help everyone. Looking at your own experience or passion is there an area that you would love to help others with. If there a specific struggle that you have gone through that you know you can provide solid and beneficial guidance in to help others?
Simply put, you need to know more than your ideal client. Many people that are looking for nutritional or lifestyle help have already been through many regimes and they are looking for answers.
If you find yourself doing a consult with someone and they appear to be well versed to the extent of stretching your own knowledge base, you are best to be open and honest and help them find someone more suitable to their needs.
You will not help them if you continue or think you can just research information after the fact and you will not help yourself as they will not refer anyone to you.
Many of my clients have come to me via word of mouth so you do not want to burn this bridge. You will gain respect by knowing your own limitations.
Once you know who your ideal client is and have a good sense of where they are at already, you need to know your niche and show yourself as the expert in that area.
How to pick a niche?
Choosing a niche can be tough. Most health coaches have to try out a few areas before truly feeling confident in one and deciding to stick with it.
You may feel like you are cutting yourself short by narrowing down your area of expertise but it is the exact opposite, as I said earlier. If you decide to help everyone because, holistic means all connected, you will loose out and will be seen as the expert of nothing.
I suggest that you look deeply at your own life. Your journey and experience. What you have gone through, how it changed you, what you learnt.
Think about how it all made you feel and how you could make someone else feel even just a little better if you shared what you did, how you overcame and what you changed.
People relate to experience and if you share even a small piece of your own journey that they can relate to it can show them that you do in fact
TIP: Narrowing down your niche and becoming clear on what exactly you have to offer does NOT mean you have to turn away clients.
Clients will search for what exactly is bothering them BUT you know they could use help in a few different areas and that will all come up as you start working with them.
They do need to be able to find you and that is what matters in the online space.
You do not need to have loads and years of experience to work with clients. There are clients out there that need your guidance and knowledge.
Once you become clear on who you work with and what you can share the most knowledge about, you can start writing content. Adding content to your website will rank you hiring within Google and give you a better chance of having your ideal find you!
Your turn! Tell me what niche you have chosen and why!
There are a few things that you need to have in place once you are officially a health coach. Many of these steps can start while in school or taking your courses! I put together an ultimate guide to starting a health coaching business in 2020, showing you how to start a health coaching business. I am sharing what I learned along the way and I hope you will find it helpful.
In this Ultimate Guide To Starting A Health Coaching Business in 2020 you will find information on the following:
Be seen – online presence
Not a health coach yet but wondering how you can become one? Check out this article that covers more.
Staying current is something that can feel will never actually be achievable because new discoveries are made daily and one can simply never know everything. I remember feeling this way many times but once I sat down and really figured out WHY I wanted to be a health coach, I started to feel more joy in my business.
I highly suggest that you look at your own balance weekly. Your own homework… Write down your ideal client. This is a good recount for you to make sure that your desires as you build your business stay in alignment and that you are still in tune with your passion and strengths.
Most of the time it is something that you have personally gone through or someone close to you has gone through that has put you on this journey and that can be your WHY. This matters for when things seem too hard and you feel like you want to quit.
What forms do you need to make your website legal
This wouldn’t be an ultimate guide to starting a health coaching business 2020 IF I didn’t discuss the importance of making sure that you have looked into the legal aspects of your business. Every business has a legal aspect. The online space is no different. You need to be aware of what you need on your website to make it legal.
How do you know what you need to make your website legal?
Disclosure: I am NOT an attorney. Always seek legal guidance if you are unclear or uncertain of any area regarding your business. This post will provide information only and is not legal advice.
Set aside time to evaluate and re-evaluate how you are working; do this every single week. Keep the focus on your ideal client and how you can best serve them. Only work with a select number of clients at a time and focus 100% on them and their healing and holding space for them.
At first, it may seem hard to get clients but once you do, it can feel overwhelming unless you have a strategy in place. If you take on too many clients, you lose research time and sacrifice your abilities. It is so tempting to take on every client that reaches out, it is so tempting to take on too many/too much.
The desire to help can run high, the desire to make more financially is obvious and yet if you do this, if you lose sight of what your limits and boundaries are or your true vision and passion than you sacrifice yourself. When that happens, all of that temptation means nothing because you will not help anyone and you will suffer as well.
What makes you unique?
Write out your journey and the reason why you want to help others. Share your story, that tells people that you really do understand. Don’t be afraid to feel confident in your area of expertise. That is why you narrow down who you want to work with and what you want to help them with; known as your niche.
What is your offer?
Put into words exactly what you have to offer. Not just your package but how you will deliver it and why it will help them. There are a lot of programs available so why should someone buy from you versus the other hundreds of people in the same industry. What about you makes someone feel comfortable sharing their health story with you?
Draw up a rough idea of what you would like to offer as packages? Do you offer a 90-day challenge, a 3-month intense series, do you do a live video with your clients.
Make sure that your clients know exactly what you do, what you offer, how they will work with you and why they should work with you.
How much do you charge?
This is a tricky one but truthfully we make more it difficult on ourselves than needed. Your fee doesn’t matter as much as what you are giving the person. If you can figure out the one supplement or 6 foods they need to help them, they would likely pay anything… I don’t believe in ripping people off but you have to account for your time and energy as much as what the problem is you are helping them with.
I suggest starting with a slightly lower fee until you have a few testimonies. Then with each growth period that you have, you can increase your fee as you feel fair.
Equipment that you will need to build an online business
The basic piece of equipment that you will need is a laptop. The rest you can purchase later.
Laptop or Computer
Back up function
Best platforms for building a health coaching business
Practice Better is an online platform that gives you everything you need to create customized forms, meal plans, supplement suggestions, lifestyle recommendations. I have tried a few platforms and this one is by far my favorite. It is also HIPPA compliant which for me was a really big deal.
Fullscript is a great supplement dispensary that you can use and it sinks with Practice Better so that you can have the most of both and create great protocols for your clients.
Get Seen — Online Presence
I recommend that you set up a WordPress site. I personally tried others in the beginning only to be led back to WordPress. It may seem overwhelming in the beginning but after you get the hang of it, it really is easy. You don’t need to hire someone to set this up for you. I have a course that walks you through the stepshere.
Once you have your website established you can register with HARO, help a reporter out. Once you apply, you will receive a couple of e-mails a day. You can send in your best answer to a suitable query and if they use your answer, they will link your website which can help get you backlinks for your website.
Blog posting is a great way to build like/know/trust with your audience. Provide as much helpful information as you can, this leads to a following and potential clients that can’t wait to work with you. Make sure that you write about relevant information, don’t have a post about puppies if your niche is women’s hormones. You also want to make sure that you optimize each post as this will help Google find it and put it in front of your audience. I walk you through SEO in Health Coach Creator.
Guest Blog Posting
Guest posting can help you get in front of a larger audience as well as build backlinks. Blog posting can be intimidating but after you do one or two it will become more comfortable. Search for fellow coaches and reach out to them to see if they would be interested in having a guest post on their site and what topic you feel you can provide a great post on. Avoid trading guest posts as Google is smart and will know; you will not get backlinks for doing this.
Working online is an amazing opportunity in front of a large audience but you need to have a presence on these platforms for them to see you. I suggest that you focus on one platform at first until you are consistently posting on it a couple of times a day. The biggest thing is consistency, if you post once a week then make sure you post once a week. If you post 3 times a day, then post 3 times a day.
Depending on your niche you may find one platform more beneficial. Where is your audience? If you focus on recipes for weight loss, specifically Keto or GAPS, then you may choose Pinterest. If you are zoning in on men’s health, you may look at Facebook or Instagram.
You can have the best offer, the best course or the best service BUT if no one sees it; it won’t sell. If you don’t sell to anyone then you make no money and then you have an expensive hobby…
To avoid that, we look at marketing to get as many eyes on your website as possible. A great way to do that is through list building, public speaking, and library or school visits.
Many online business health coaches talk about the all-important list. It truly does matter and the reason is that if anything ever happens to social platforms you won’t be out of business. The idea is to have people on your list that truly want to be and will at some point hopefully become a client.
Provide quality content to your list only. Many talk about over-sharing of themselves as a sales tactic but I am strongly against this. Like/know and trust has always been important but I personally do not need to know what someone did on the weekend or a picture of their cat in order to purchase a quality course or product.
You also do not want to spam your list. They do not need an e-mail from you daily nor do they want to only hear from you when you are trying to sell something. Provide content that will help them and then you can introduce them to a new product/service that you may have.
If you are comfortable than this can be an incredible way to grow your business. You can pass out a form for those that want on your monthly newsletter can sign up. They may love what you had to share and connect with you at a later date or sign up to be a client in one of your programs on the spot.
Schools and libraries are amazing ways to reach school-age children if your niche is children. You can provide education on healthy foods and recipes. You can also send home a flyer with your contact information for parents to set up a session with you if they feel beneficial.
This step should be mentioned before and after every single step because without it nothing matters. As a health coach your desire is or should be to help others and to do that involves a great deal of energy. When you release this kind of energy on a daily basis it can and likely will at some point make you feel like stopping.
Keeping on top of your mindset is crucial in any job but especially as a health coach. You will hear many stories and journeys and with that the pain and suffering that accompanied.
Let go of any clients that you feel are not a good fit, maybe they aren’t following the protocol and yet “say/think/want” to get better but will not look at their blocks, maybe they aren’t making their payments, maybe they simply are not ready or doing any of the homework or perhaps they are not truly a good fit and you can point them in a better direction for them.
I used to truly dread this reflection. I felt fear, was I failing them, was I not enough, did I do something wrong… I had to do a lot of mindset work to learn that some women would say they believed and felt that my work/protocol was what they truly needed and yet they deeply inwardly just wanted a quick fix and thought maybe I had it. I had to learn that it was ok to say no, that it was ok to fire a client when they weren’t doing the work or paying for their protocol. I learned that every time I let go, I attracted and left space for the right client.
In this ultimate guide to starting a health coaching business 2020 you have hopefully learned:
Narrow down your niche and ideal client
Have forms in place to protect your website
Have a strategy
Establish an online presence
I would be interested in hearing how your business is going. Feel free to drop me a comment and share how things are going!
The first thing that you need to be an online health coach is desire! To be an entrepreneur you need passion and to be an online entrepreneur you need to be passionate and determined. I am sharing how to become an online health coach but if you have to put in the time and hard work to make it happen.
It is not easy to build something from scratch. The saying “if it was easy, everyone would be doing it” comes to mind…
You need to want it. The idea of working from home, basking in the sun while you sip margarita’s while laying poolside is just a technique that business coaches use to lure you into the idea that being an entrepreneur is this glorious vision that anyone can achieve.
Don’t get me wrong, I daydreamt about the idea and fell victim to it many times while listening to podcasts filling my mind with the concept that if I just believe or manifest; it will come. Reminds me of the movie with the saying “build it and they will come”. When it comes to building a health coaching business online the biggest thing to remember is that it takes time for people to see you online. It takes time for Google to see you as an expert in your niche and it requires a consistent effort of your part, writing content and creating programs that will get people the results that they are looking to achieve.
WHO SHOULD START AN ONLINE BUSINESS AS A HEALTH COACH?
Being an entrepreneur is not for everyone. Working from home or out of a coffee shop comes with pros and cons, just like working for someone else. You want to ask yourself where your current desire is. It is ok to change paths!
Maybe you would like to do both and so you take the appropriate health courses while you work your 9-5. After that, you could work part-time doing both things that bring you joy. There is no right or wrong way to live your life and run your business!
Qualities of A Successful Health Coach
Passionate, we covered that.
Being ok failing or maybe it is not ok failing… You WILL fail and you have to believe enough in yourself that you can get up and try again and again until you discover what works for you.
Ok not having consistent money. This is fairly standard for any entrepreneur, especially in the beginning.
Enjoy being on a computer. You may be able to hire out many tasks but there are still things that you need to do and they revolve around a computer. It is an online business we are talking about after all…
Enjoys teaching. That is really what health coaches do. Teach others various skills, techniques, strategies, etc
Organized, You cannot mess around with paperwork and you will have paperwork to do (even if online) you have to be diligent in getting it done and having it organized. People are sharing personal facts about themselves and those need to be handled accordingly.
Working with other people. Many people do not like working with others daily and so you want to look at that when starting out and act accordingly. Maybe you don’t run group programs for example.
WHY WOULD SOMEONE BECOME A HEALTH COACH?
The number one reason to become a health coach is to help others. That makes sense but there are other reasons as well. We get lost in the help others to the point that we can lose ourselves. I remember the first time I had someone write to me saying “how dare I charge people for health and say that I want to help people.
Crushed… honestly, I was devastated and thought about it for a long time. Pretty sure that I should quit, that they were right. I was so emotionally torn about it and it took me far too long to remember that I have bills to pay too.
To that point, a reason to become a health coach should be money. In my opinion, it is not a bad thing to make or to want to make money. We spend an awful lot of time worried we don’t have enough or feeling bad about charging it.
You need to eat, pay your mortgage, kid’s activities, bills and so much more so it is ok to put that guilt away. You can set goals and they can be large goals. Maybe, you would like to travel and the reality is that if you live in 2020, you need money.
Another reason to become a health coach would be that you are truly interested in health. That seems redundant, however, loads of people work as hippo crates. I am not talking about you having health issues or working on getting fit. I am talking about running 5-day food challenges while you chow down pizza every night while offline. People will see through it.
One other reason that I feel some do really well as health coaches are personal experience. They have either gone through a health challenge or had a loved one go through a difficult health challenge. This is the number one factor that will drive clients to you. People are curious, they enjoy reading about other people’s journies. Sharing your own struggles can show that you know what they are going through. It shows that you have tried various strategies and perhaps show that some didn’t work and how you came through those trials.
If you have struggled with the various issues that your ideal client is struggling with, who better to serve them and help them through their challenges? I recommend that you begin to practice with your phone recording videos. You can delete them after, but get used to going on video as that is the number one way to really share who you are.
It is easy for a person to book an appointment in the conventional world and take what they are told… so give them a reason to work with you. Provide them with value so that they can start to think about all the options that are really out there for them.
WHAT SCHOOLING DO YOU NEED TO BECOME A HEALTH COACH?
You have a few options. You need to obtain the proper level of Nutritional knowledge. Look for a course that will take around 1 year to complete. The courses that state that you can get a health coaching certificate in 7 days… Certainly are NOT provide you will the level of knowledge or skill that you need to work in this field.
Tip: Most clients interested in hiring a health coach have already done a bit of research on their own, therefore, if you cannot provide more than a quick Google search will then, you will NOT make it in this field.
Nowadays there are many different diets, health concerns, and weight struggles. Focus on being well versed in all of the areas of health. You can have an idea of a niche that you would like to focus on but that could change. You want a diverse program that covers various health issues, diets, supplements, and labs.
Related Post: 5 Tips To A Successful Health Coaching Business
You also what to make sure that the school provides support and has solid text material and course curriculum. Another factor to consider is evaluations and testing. It may feel stressful, but you want to have real-life evaluations. Working with clients and submit your findings, recommendations, and protocol to be graded. That way you gain the most real-life experience. You can also ask those individuals to provide a testimony for your website as well!
A biggy is, learn how to teach, seeing as that is what coaches do. Not everyone makes a good teacher. Practice with people that you know or video yourself giving quick 5 min tutorial. Watch it back serval times to see if it makes sense. Show others and ask for feedback and take what they say into consideration.
Having been a College Health Instructor for a decade myself. I found it hard to find a school that could teach me something that I didn’t already know. Not trying to boast, that was simply the issue that I had when researching.
I recommend that you reach out to others and see how they felt about the curriculum. If you look at Facebook groups you can find Health Coach groups. You can ask for feedback.
The school that I went with is called Nutraphoria and I can honestly say that I loved it!
As I said, I already had an in-depth knowledge base and had built many curricula. So, that is a big deal for me to say. I still visit there site to see what they have up and coming as far as courses.
They have a blog post dedicated to what to look for in an online school and I think they hit some nails on the head.
WHAT TO LOOK FOR IN AN ONLINE SCHOOL?
For me flexibility was key. I was teaching full time, had 2 kids, a husband that still wanted to be able to go out from time to time and a house to manage.
The second factor was the curriculum and did the courses, in fact, cover the vast information that I was wanting and at the level that I was seeking. A sales page can be awfully deceiving… I recommend that you call the school and chat about specific questions.
Is the program accredited? Basically, this means that they have to maintain and reach certain guidelines.
Next, I look at the cost and truthfully although this is important, it should not be your deciding factor. Rather, you want to look at the value that the course gives you. The more you learn, the more that you will be able to help your ideal client. The school will pay itself off eventually.
TECH NEEDED TO BECOME A HEALTH COACH
I suggest that you start your website while you are taking your courses. You can be honest with your audience, share that this is part of your journey. Write one post a week on what you are currently learning. This will help your study while sharing valuable content.
The name of my course is The Health Coach Creator. It provides you with everything that you need, whether you are in school or just finished. I even have a section on SEO and analytics for the experienced coach that isn’t where they want to be yet.
The course helps you further narrow down your niche and ideal client. If you don’t know who you are speaking to, how can they find you?
Next, I cover how to set up a domain, host and then creating your WordPress site so that you can get set up quickly and save money having to pay someone else to do it. You want your site up as soon as you can to build your domain authority. That is really a thing, I had no idea until a couple of years in business. I had not set my site up to even rank with Google and so no one was even finding it in a search… ouch…
I think it is so important to know your own business and so I think building it yourself is critical. Do not let anyone tell you that you can’t… It is not hard, it takes steps and a couple of days and that is it… I walk you through the whole thing HERE.
It can feel so overwhelming in the beginning… Honesty, it can feel overwhelming in the middle too and that is ok. It is also ok to ask for help. You can hire out or take a course to help guide you and save you some time. There is no absolute way to work in this business and don’t be fooled by guru syndrome. Just because it works for someone else doesn’t mean it will work for you and trial and error are just apart of building a business!
You got this!
I would love to hear from you and where you are at. Feel free to leave a comment and I will definitely get back to you! Is there a specific program that you completed and would recommend?
Nice to meet you! I am Tammy. I am passionate about helping health coaches/practitioners build there online business so that they can work with clients and earn the money they desire!